POLAR has expanded its exclusive distribution agreement with Canadian pro audio manufacturer Radial Engineering to include Ireland, building on a partnership that has covered the UK since 2017.
Based in the UK, POLAR distributes pro audio, AV and lighting technology across the region. Radial Engineering develops professional audio products including direct injection (DI) boxes, audio interfaces, splitters, switchers and signal management solutions used in live sound, broadcast, recording studios and fixed AV installations.
The expanded agreement gives dealers, rental companies and professional audio customers in Ireland access to Radial Engineering’s full product portfolio, supported by POLAR’s sales, technical support and customer service teams.
Phil Coelho, international sales manager at Radial Engineering, said: “POLAR has been an outstanding partner for Radial for many years and we’re excited to expand our relationship into Ireland. Their deep understanding of our products, strong relationships throughout the market, and commitment to customer support make them uniquely positioned to continue growing the Radial brand across the UK and Ireland. We’re proud to have POLAR representing Radial throughout the region.”
John Midgley, managing director at POLAR, added: “We’re delighted that Radial Engineering has chosen to expand our partnership to include Ireland. It’s very much a reflection of the success we’ve enjoyed on their behalf in the UK market where the brand is now firmly established as a benchmark for quality. We look forward to developing the brand in Ireland and helping to ensure that customers there can easily access Radial’s product portfolio.”
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