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Huawei signs strategic deal with Italy’s Intermark Sistemi

Under terms of agreement, manufacturer's IdeaHub interactive displays are now distributed by the new partner across the country

Huawei IdeaHub interactive displays are now being distributed by Intermark Sistemi in Italy. The all-in-one displays integrate audio-video capabilities, 4K resolution, and AI features designed to support hybrid collaboration.

The displays operate on both HarmonyOS and Windows systems and are designed to provide compatibility with unified communications and collaboration platforms including Microsoft Teams, Zoom, and Office applications.

The IdeaHub series features several technical specifications intended to support remote and hybrid working. The system offers 16 milliseconds of writing latency, using a proprietary algorithm designed to anticipate pen movement for reduced lag compared to standard touch screens.

The displays include Acoustic Baffle AI technology, which is designed to filter noise and voices from outside the meeting area. This feature is intended to provide audio clarity in open-space environments.

An AI Director function utilises a dedicated Neural Processing Unit for face tracking and auto-framing. The company says this built-in NPU approach is designed to provide advantages over software-only solutions.

The system supports 4K wireless sharing at 60 frames per second, with touch-back control from the display. Users can switch between the native HarmonyOS interface and Windows environment whilst maintaining AI functionality.

Tony Zhang, general manager of Huawei Enterprise Italy, said: “We want to reaffirm our company’s commitment to driving digital and intelligent transformation in Italy. In particular, we are redefining the concept of the digital workspace through solutions like the IdeaHub series, designed to concretely respond to business challenges and accompany companies on an effective and sustainable digital transformation journey.”

Fabio Concezzi, CEO of Intermark Sistemi, added: “We are proud to welcome Huawei into our portfolio, further elevating the standards of intelligent collaboration for our clients. With Huawei IdeaHub, we are not just providing a display; we are offering an AI-enhanced ecosystem capable of transforming every meeting into a fluid, natural, and productive experience. The ability to switch immediately from the native HarmonyOS interface to the Windows environment, while keeping the potential of artificial intelligence active, represents exactly the flexibility that today’s market demands.”

The IdeaHub won the Red Dot Award 2020 for its design. The displays are designed for meeting rooms, executive offices, and open spaces.