Peerless-AV has signed a distribution agreement with Northamber Group, expanding the American manufacturer’s reach across the UK AV channel.
Under the agreement, Northamber – described by Peerless-AV as the UK’s longest-established technology distributor – will leverage its established reseller network and dedicated account managers to bring the portfolio of mounts, video wall systems, outdoor displays, and kiosks to a broader customer base.
Keith Dutch, managing director EMEA at Peerless-AV, said: “This agreement is about more than expanding distribution – it’s about developing the level of technical expertise across the entire UK market. By working with a partner that prioritises detailed knowledge and a complete solution approach, we can ensure our technologies are deployed efficiently, reliably, and at scale.”
Matthew Light, AV director at Northamber Group, added: “The opportunity to add a brand like Peerless-AV, with a strong reputation and award-winning products, to our existing portfolio is one that we are excited about. We’re eager to begin work with Peerless-AV, and the team are enthusiastic to learn more about the market-leading features of the range.”
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