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Barco appoints Baranday as Swiss distributor

The agreement sees the two companies expand a relationship that has been in place since 2006, adding fixed install to Baranday's previous rental/staging offering.

Barco has appointed Baranday as its distribution partner in Switzerland for Barco’s projection and image processing products. Thanks to this new partnership Swiss resellers, Barco says that system integrators and others will enjoy easier access to its projection product line and support services.

Barco says that it has enjoyed a strong, successful relationship with Baranday since 2006: the Swiss AV expert has been providing the local rental and staging market with Barco products during that time. Signing this new agreement, Baranday will now also become the official Swiss distributor of projection products and image processing products for fixed installs, offering resellers, system integrators and mid-sized rental companies access to Barco’s full range of projection and image processing products for business and events applications.

According to Barco, the new agreement with Baranday perfectly fits its global partner program, which it has been intensifying this past year, to provide substantial added value to its customers.

“Building up a network of leading distribution partners helps us increase our number of customer touch points,” said Dirk Hendrickx, VP sales, Western Europe at Barco (pictured). “Barco chose Baranday as it is a trustworthy, service-oriented company, that offers reliable, flexible and efficient services and knows our products inside out. In this way, we can assure our Swiss clients of first-class services and speedy deliveries and installations.”

“We are thrilled with this partnership,” said Nicola Votta, CEO of Baranday. “I have a past working as service engineer at Barco, so we know exactly what to expect and how to put Barco’s solutions to optimal use. By extending our rental and staging services with fixed installs of projection and image processing products, we can offer Swiss clients a total package.”

“We are always looking for new ways to provide (future) clients with an even better service, and making our products easily available to them. Based on our past experience of cooperating closely with Baranday, we are confident that this new agreement will turn out to be a success,” concluded Hendrickx . “This partnership offers many opportunities and growth possibilities for both companies.”