Audio-Technica has announced the appointment of Alpha Technologies as the distributor for its commercial product line in South Africa.
This strategic partnership aims to enhance the availability and accessibility of Audio-Technica’s professional audio solutions, catering to the growth in sales of audio-visual equipment in the South African market.
“This partnership aligns with our commitment to delivering exceptional audio experiences to a broader audience. Alpha Technologies’ dedication to innovation and customer satisfaction makes them an ideal partner as we continue to expand our reach in the region,” said John Dodson, business development manager, Audio-Technica, Middle East and Africa.
“South Africa is a dynamic market with a growing demand for high-quality audio solutions. We look forward to a successful collaboration that will bring Audio-Technica’s cutting-edge technology to a wider audience in South Africa,” added Tiaan Hoogstad, marketing director, Alpha Technologies.