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Driving image fidelity 

Barco aims to keep up to standard with the Professional Video Alliance

Barco Residential is showcasing how it is the first projector manufacturer to be certified by the Professional Video Alliance (PVA), meaning that it can prove it meets its claimed data specifications and that its hardware can be accurately calibrated to a given standard.

According to Andy Jones, technical sales engineer for Barco Residential, “our core market is still very much dedicated theatre. As a result, we want to ensure that we… and our partners that sell our product ultimately to the end user, faithfully reproduce the director’s intent”.

Jones noted that the experience of watching a film “should be repeatable, but it can only be repeatable if you follow certain standards. It can’t be the Wild West out there, otherwise everyone’s image is going to look different”. 

Gregg Loewen, founder of the PVA, said the alliance was founded over six years ago as a video standards quality organisation. Its aim is to get member companies together to talk about, drive awareness of, and increase image fidelity.”

Today, the alliance has over 300 members globally. Its main areas of activity are to train individuals in “how to calibrate displays and make them better”, consult with manufacturers and certify products if they meet the standards.

“The whole idea is to bring member companies together to better each other and do business with each other and help each other out at the same time,” said Loewen.

Stand number: 2M100

www.barco.com