AVIXA is partnering with Futuresource Consulting, a market research and consultancy firm, to produce deep-dive studies analysing pro AV demand in education and corporate markets, covering end users, technology buyers and integrators. The research is intended to complement AVIXA’s existing five-year supply-side industry forecast for products and services.
Michael Sullivan-Trainor, senior industry analyst at AVIXA, said: “By combining our access to the total industry ecosystem and our pro AV expertise, AVIXA and Futuresource will create a series of landmark reports, providing a deep-dive analysis of the education and corporate pro AV markets, including analysing buyer demand and channel expectations. At a time when the industry is evolving to experience-centric design for pro AV solutions, understanding end user demand is more critical than ever.”
Alistair Johnston, principal analyst at Futuresource Consulting, added: “Futuresource’s global research capabilities and extensive knowledge of the education and corporate markets combined with AVIXA’s deep engagement with the pro AV community create a unique opportunity to provide the industry with an unparalleled view of the factors shaping demand, technology adoption, and investment priorities across education and corporate pro AV markets.”
AVIXA and Futuresource will begin with a report on the North American education market, combining Futuresource’s decision-maker data from its annual survey with AVIXA’s membership survey, due for release in the fourth quarter of 2026.
A separate corporate enterprise study will follow in 2027, examining enterprise pro AV strategies including collaboration spaces, enterprise broadcast, and the implementation of AI in pro AV design, implementation and operations.
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