We are delighted to return to ISE, an industry-defining event for professionals who are looking to remain at the forefront of innovations in AV technology and to connect with peers in the vibrant, inspiring and enjoyable atmosphere of Fira’s Gran Via venue in Barcelona.
ESG is at the heart of Sony, and for the third year running our booth in Hall 3 will be completely sustainable. We will be showcasing our “Making it, Moving it, Using it and Re-using it” initiative that forms part of the company’s wider Road To Zero global environmental plan.
SMART TECH
With Sony solutions on show for the retail, corporate, education, content and virtual production sectors, we will be demonstrating how our smart AV tech and integrations are changing the way we collaborate, in addition to our growing ecosystem of partnerships that help to deliver enriched connected experiences.
Our flagship models within the BRAVIA 4K Professional Display range – the BZ40L and BZ53L series – will be a focal point. The BZ40L has been a stand-out performer of the last year, thanks to its state-of-the-art Deep Black Non-Glare Coating that addresses customers’ needs for a high haze, anti-reflection, non-glare portfolio, while offering a market-leading total cost of ownership and sustainability profile. We are finding that retailers are opting for the BZ40L for digital signage due to its performance in bright, high ambient light environments.
Watch out for a new development that is still under wraps, aimed at supporting installers with project deliveries and installations, reducing time and costs.
A key trend for the corporate sector remains the ongoing challenges posed by the hybrid work era. Dealers can tap into the substantial market opportunity here by being more proactive with end-users and putting forward solutions such as Sony’s TEOS workplace management, which gives staff an instant view of desk and meeting room availability, convenient online booking, and allows managers visibility on usage trends so they can adapt spaces as necessary. TEOS and partner integrations will be available for demonstration in the corporate area of the booth.
Our popular SRG-A12/A40 PTZ cameras will demonstrate Sony’s AI multi-person framing technology in a classroom setting; and the same AI video analytics technology will be showcased in the BRC-AM7 PTZ camera for high-quality video production in the broadcast, live event and sports production sectors.
Visitors to the Sony booth will also be able to experience the benefits our customers and partners are achieving through our advanced components such as the powerful System on Chip (SoC). We have been working hard on building our AV alliance and technology partnership network, which now has over 60 partners offering compatible software and hardware solutions to boost the value, compatibility, and creative freedom of our BRAVIA 4K Professional Displays.
Following their launch in September 2024, Sony’s new BRAVIA Projector 8 and 9 will make their debut at the show. They are receiving a lot of attention from both the residential market and custom installers as they create the ultimate cinematic experience in the home.
MEDIA SOLUTIONS
For the first time at ISE – and illustrating the increasing convergence of the AV and broadcast markets – our Media Solutions colleagues will be on hand to demonstrate Sony’s live events, streaming and content creation solutions for the corporate and education markets, as well as our SDK solutions. Following on from previous years, we are pleased to exhibit Sony’s virtual production solutions including our Crystal LED VERONA display and the BVM-HX310 monitor.
There’s certainly no better place to catch up with recent advancements and developments in AV – we look forward to seeing you in Barcelona!