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Bridging the hybrid gap: Smart systems for collaboration

Bill Thrasher, COO for AV-Tech Media Solutions, says home and office setups don’t need to match exactly, but they should be homogenous enough that there’s no lag in productivity based on location

Despite various RTO directives, hybrid work is here to stay – and the need for intuitive, user-friendly AV systems has never been greater. Companies are seeking technology that fosters seamless collaboration and dynamic flexibility. Achieving this requires not only innovation but also a focus on accessibility, adaptability, and expertise.

Home and office setups don’t need to match exactly, but they should be homogenous enough that there’s no lag in productivity based on location. Employers may think the challenge is creating a productive home office, but in truth it’s the opposite. Employees now expect meeting spaces to mirror the comfort of their personal environments, complete with multiple screens, reliable connectivity, and intuitive interfaces. Organisations must ensure that these spaces deliver a consistent experience without overwhelming users with complexity.

Balance is key: simple systems for standard meeting rooms should coexist with more sophisticated setups for multi-purpose spaces. Whether users are sharing a screen in a huddle room or hosting a global video conference, the underlying technology must work effortlessly.

While wireless solutions grab headlines, the humble USB-C port is quietly transforming how we connect. Its versatility – enabling video, power, peripherals, and network capabilities through a single connection – represents a significant step forward in streamlining user experiences. Organisations clinging to older standards face a stark reality: the days of carrying multiple adapters and puzzling over which cable fits where are numbered.

However, this evolution comes with challenges, such as the need for legacy systems to adapt and support higher bandwidth requirements. Those who invest in USB-C infrastructure now aren’t just buying new ports; they’re building the foundation for seamless collaboration that can evolve alongside workplace demands.  

Effective collaboration starts from the ground up: in hybrid environments, workplace design plays a pivotal role in creating spaces that support seamless interaction. When AV leadership is involved at the inception of  planning, meeting rooms become both functional and aesthetically pleasing.

A gorgeous glass-walled conference room becomes an echo chamber without acoustic considerations. That stunning wraparound display? Useless if participants squint at microscopic spreadsheets.

The most successful organisations treat AV leaders as workplace architects, not just tech installers. Keeping your AV expert in the conversation helps strike a balance between design and usability. This includes planning for appropriate display sizes, ensuring optimal audio coverage, and integrating intuitive controls that enhance user experiences.

In 2025, the most innovative organisations are throwing out the playbook of rigid meeting rooms and disconnected technologies. Instead, they’re crafting adaptive environments that move as fluidly as the teams inside them.

Organisations must prioritise user-friendly AV systems as part of their long-term strategy. This means focusing on standardising connectivity to ensure compatibility across devices, streamlining hybrid workspaces to balance everyday simplicity with complex capabilities, and collaborating with AV teams regarding  design that ensures the best results in function and support.

These core technology principles will allow organisations to create collaborative environments that empower employees and drive productivity — no matter where work happens.