Cultural latency refers to the speed at which an organisation’s culture evolves in response to internal and external forces. Understanding cultural latency can help assess how well companies keep up with changes in market demands, workplace expectations and even the introduction of new disruptive technologies.
For a growing number of companies, especially those with multiple locations, video technology is emerging as an essential tool for improving communication – and reducing cultural latency – in today’s fast-paced digital workplace. Indeed, enterprise-wide video strategies based on Internet Protocol Television (IPTV) have become essential for businesses looking for ways to better connect teams and help everyone feel like they’re part of the same team, no matter where they work.
This technology isn’t just for chatting and optimising workforce productivity. It’s also making things easier for HR. Companies can train employees from afar, interview job candidates online, and share essential messages through live videos. Plus, it helps managers give feedback to their teams and makes work events more fun, whether virtual or in-person.
It is about ensuring that the workplace culture aligns with the values and experiences of the employees because maintaining and developing a cohesive culture can be challenging in any environment. However, this can be especially difficult in remote work environments, where the opportunities for organic connections and interactions are limited. This is where well-thought-out enterprise-wide IPTV strategies come in.
PURPOSEFUL CULTURE
By leveraging video technology, organisations can bridge cultural gaps and foster employee collaboration, communication, and a sense of belonging.
IPTV offers a critical tool to leaders who want to convey cultural consistency across their organisations. This is especially important for organisations with multiple facilities spread across different geographical regions, but also for those leaders who want to support today’s hybrid workforce. Digital signage systems, for instance, can display information about meetings and visiting clients or colleagues. They can also alert staff about exciting developments in regional offices or deliver corporate news from around the world.
From an HR standpoint, video technology is emerging as a “constant” through the employee lifecycle. Video technology allows for more effective and engaging interviews during the recruitment process. It enables recruiters to assess candidates’ nonverbal cues, body language, and overall presentation, which can provide valuable insights into their suitability for the role. Video interviews also reduce the need for many categories of travel, making it more convenient for both candidates and recruiters.
Additionally, video technology can showcase the company culture and work environment to potential candidates. Through video presentations, virtual tours, or employee testimonials, organisations can provide a more immersive and authentic experience, helping candidates better understand the company’s values and atmosphere. In terms of retention, video technology can enhance employee engagement and satisfaction. It enables remote or distributed teams to stay connected and collaborate seamlessly, fostering a sense of teamwork and camaraderie.
CULTURAL SUPPORT
The benefits, however, are not just limited to supporting the virtual workforce. Office workers today use video for face-to-face communication on-site but in different locations within the facility. Video enables real-time collaboration, making it easier to discuss and solve problems, hold team meetings, and have one-on-one conversations. This helps to foster a sense of connection and teamwork among employees.
Even when employees are right next to each other, video technology is used to share screens, collaborate on projects, share ideas, and brainstorm solutions. The variety of video applications – and fluency with which video is used – is made possible with IPTV because it uses a common infrastructure that ensures a consistent experience within and across different facilities.
