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Naostage launches “world’s first” automatic beaconless 3D tracking solution

Patented, first-of-its-kind technology for fixed install and rental staging enables the automatic tracking of performers

Naostage, an engineering-led start-up, has launched the world’s first automatic beaconless 3D tracking solution, to help rental-staging and fixed-install professionals create immersive, interactive live experiences.

Designed and engineered at the company’s headquarters in Nantes, France, Naostage’s tracking solution seamlessly identifies and follows artists, performers and visitors wherever they are in a defined tracking area – allowing for the automation of an endless array of lighting, audio, video and media effects in real time, in perfect sync with the show.

“From outdoor festivals to touring shows, visitor attractions, immersive experiences and more, Naostage’s 100% automated solution streamlines and simplifies tracking workflow wherever it is deployed,” explained Paul Cales, Naostage founder and CEO, “helping artists, show designers and technical teams to improve productivity and reduce their costs while further elevating the live experience for fans and visitors.”

Naostage can help with staging automation for concerts, tours and festivals, and can also help create a fully automated show in a museum or an entertainment venue where actions could be triggered by a visitor entering the room. A cruise ship could also embark on multi-week journey with a fully automated show, simplifying pre-production and reducing costs across the board.

As a beaconless solution, Naostage requires no additional hardware, such as sensors or tags, to be attached to performers. Once rigged, the plug-and-play Kapta sensor scans the space in 3D, feeding data to the Kore processing unit which automatically identifies each target in real-time 3D. The Kore computer, which uses deep learning to build its tracking intelligence engine, has already been used for hundreds of shows, including pre-pandemic summer festivals and Orelsan’s residency at the Accor Arena in Paris, where the French hip-hop phenomenon wowed over 90,000 fans last March.

Now out of the testing stage, Naostage has already been specified for major events including the 2022 Trackmania Cup, an Esports event taking place next month at the 20,300-capacity Accor Arena, Rilès’s upcoming summer tour, and the iconic Vieilles Charrues summer festival.

“At Naostage, our goal is to restore the meaning of live performance by reconnecting the artist and the human to the enormous potential of today’s audio-visual techniques and technologies,” explained Cales, who is joined at Naostage by partners Olivier Le Doeuff (CTO) and Nathan Van De Hel (COO), all graduates of the INSA de Rennes school of engineering.

“Now, as we officially launch our unique, first-of-its-kind solution, we’re moving towards making that a goal a reality, one show, exhibition, production or immersive experience at a time.”