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Symetrix targets Sweden with Standard Audio partnership

Digital signal processing specialist, Symetrix, has entered into an exclusive partnership with Sweden-based distributor, Standard Audio.

Standard Audio (Arlandastad HQ pictured) will spearhead sales of Symetrix products in the Swedish market, including Jupiter, the line of fixed-architecture standalone DSPs, and SymNet, the range of open-architecture Dante scalable DSPs.

With 50 years of experience under its belt, Standard Audio has been making its mark on pro-audio in the Scadinavian country with other brand partners including Bosch, Community Professional Loudspeakers, Electro-Voice,dB Technologies and Tannoy.

Workshops and public demonstrations of the Symetrix DSPs’ capabilities are likely to feature in Standard Audio’s plans as they build the brand in Sweden. “Amongst contractors Symetrix is already an increasingly well-known brand, but we believe that there is more that can be done to optimise its presence,” commented Roger Friberg, systems engineer at Standard Audio, who anticipates healthy levels of interest for Symetrix solutions in applications such as retail, entertainment complexes and sports venues.

“Standard Audio’s five-decade track record of distributing high-end pro-audio brands in Sweden confirms that it has abundant expertise with which to take Symetrix to the next level in the country,” commented Symetrix international sales manager Mark Ullrich. “Sales of both our fixed- and open-architecture DSP solutions have been strong in Northern Europe for many years now, but we have long believed that there are opportunities to expand our reach in established and emerging contractor markets.”

“With Standard Audio, we are confident that we have found a partner for the long-term and look forward to many years of successful collaboration,” Ullrich concluded.