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Sony announces new direct-view Crystal LED series of displays

Designed to provide enhanced, upscaled content, and available from summer 2021

Sony Professional has unveiled its latest innovation in direct-view LED: the modular Crystal LED C-series (ZRD-C12A/C15A) with high contrast, and the B-series (ZRD-B12A/B15A) with high brightness.

Both series are equipped with Sony’s “X1 for Crystal LED” high-performance image quality processor, and fully incorporate LED control technology originally developed for Sony’s Crystal LED and the signal processing technology from Sony’s domestic BRAVIA TV series.

The new displays are designed to provide enhanced content that is upscaled while maintaining high resolution (“Reality Creation”), smooth and artifact-free pictures without motion blur (Motionflow), and showcase impressive gradation expression (22bit Super Bit Mapping). Highlights also include a wide viewing angle and wide colour gamut, as well as a various input signals, including HDR, HFR (120Hz), and 3D.

The Crystal LED C-series utilises a deep black coating to achieve a contrast ratio of 1,000,000:1. The B-Series features an anti-reflective matte finish and is capable of brightness levels of 1,800 nits. B-series was developed in collaboration with Sony Pictures Entertainment to reflect the creator’s needs.

Both new displays are available in two pixel pitches (P1.26mm and P1.58mm) to suit different installation needs and expand the lineup of Sony’s Crystal LED for various applications including corporate showrooms, lobbies, and productions. They combine high image quality, flexibility, and scalability in installation, with lower total cost of ownership, and leverage Sony’s expertise in providing dynamic visual experiences.