Telco and home entertainment services provider Teo has implemented a digital signage network in shopping malls in Lithuania’s three largest cities. Powered by Signagelive and installed and commissioned by technology services provider Hansab UAB, the signage network is being used to display promotional content on videowalls and large touchscreen displays in Teo customer service centres.
The company, Lithuania's largest telco (part of Telia Company), had previously been reliant on standalone displays and USB drives for all promotional activities. This was an inefficient use of resource, and promotional campaigns were often fragmented because of the time needed to manually update individual displays installed in different locations.
Signagelive was selected as the preferred digital signage platform provider because of its cloud-based capabilities and multi-vendor support, which meant that that Hansab could mix and match display types to accommodate specific location requirements.
The digital signage network comprises four different configuration Samsung slim-bezel videowalls and associated 65in touchscreen displays, so that consumers and businesses alike can enquire about new services, such as WiFi, cloud services or CCTV. When the interactive display is idle, the network has been configured to make use of Signagelive’s kiosk-mode facility, comprising a series of pre-scheduled videos that play on a loop to further promote Teo products and services.
All content is uploaded and stored on Signagelive’s cloud-based digital signage platform and using its enterprise-class management dashboard, the telco can create and roll out promotional content and customer service notices to the different locations in real time, with the ability to modify that content on demand if necessary.
Signagelive’s cloud-based platform ensures the individual displays are synchronised on the LAN and that content is rendered correctly to display on the different screen types, creating a dramatic visual experience for B2C and B2B customers.
“Teo has recently expanded its product portfolio to offer more services to customers,” commented Dovydas Stukas, head of digital signage and AV solutions group at Hansab UAB. “The digital signage network powered by Signagelive has provided them with a centralised facility to manage campaigns and benefit from interactive capabilities.”
“A changing communications landscape means that telecoms providers must be creative in their marketing activities if they want to retain customers,” commented Jason Cremins, CEO of Signagelive. “Our digital signage platform allows large organisations like Teo to quickly roll out powerful digital signage networks that support static and interactive content, taking digital signage services to the next level by increasing engagement.”
The digital signage network has provided Teo with a centralised facility to run and manage its promotional activities. Hansab provides a network management service, logging onto the network periodically to make sure there are no connection issues and that the digital signage solution is performing optimally.