ZetaDisplay has acquired Peakmedia digital signage GmbH, a leading Austrian digital signage integrator. The acquisition is seen as a decisive step for ZetaDisplay towards further strengthening its significant market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities.
“We are now proactively continuing to drive the consolidation in the European market for digital signage,” explained Per Mandorf, CEO at ZetaDisplay “This latest acquisition complements our DACH platform to further fuel our growth and quality ambitions. The Peakmedia team, in addition to strong financial performance, add a matching entrepreneurial focus to the group that will positively boost our ever-evolving business and culture. I’m very excited to have them join the group.
“Since our German acquisition in 2021, we have continuously reviewed our strategy for expanding the DACH markets. With the addition of Peakmedia to our subsidiary portfolio, we’re adding significant market presence to open up new opportunities across DACH, but also in Southern and Eastern Europe and the Balkans where Peakmedia has existing customers. Peakmedia also comes with an attractive customer portfolio where we will align on collaborative growth and expansion initiatives over time. Initially through joint product and concept development, commercial co-operation and added financial capacity.”
For Austrian Peakmedia the decision to team up with a larger group is a natural process of the growth journey and Peakmedia’s ambition to strengthen the market position and secure capacity to service and develop its leading clients.
“We made a strategic decision to secure our growth ambition by teaming up with a leading international full service partner.” added Jonas Wilhelm, co-founder and CEO of Peakmedia. “As we scanned the market we eventually saw ZetaDisplay as the ideal partner, combining a similar entrepreneurial culture and values as well an appealing international customer portfolio with attractive concepts and software development capacity.
“We will initially continue to operate under the Peakmedia brand as part of ZetaDisplay to make sure we can leverage and expand on our existing positive brand perception. In parallel we will begin to develop and integrate our operations, business and products to align within the larger group offering. I’m extremely happy with the joint prospects of our partnership and more than ready to continue our exciting growth journey together as a team and part of ZetaDisplay.”
