The recent Digital Signage Summit Europe (DSS Europe), this year celebrating its 50th edition and sponsored by Google Chrome Enterprise, attracted more than 350 delegates, exhibitors and speakers for two days of insight, discussion, and technology showcases all built around the main theme: ‘Engaging Experiences – Concepts, Creation & Content’.
Speakers included market experts from First Impression, Futuresource, Google, M-Cube, Trison, Visual Art and ZetaDisplay, spanning a wide range of sectors such as media, retail, and corporate, who addressed the current market outlook and the impact of major trends.
Florian Rotberg, Chair of DSS Europe and managing director of invidis consulting, delivered a market overview which revealed that global advertising markets have increased by six per cent year on year, driven by a DooH growth of 26 per cent, with the overall market forecast for 2024 is forecasted to be flat. Market growth in Europe is tracking ahead of the US and Asia, according to invidis research, thanks to a wider implementation of smart digital signage and experiences; such as an increase in unique, immersive experiences in a physical spaces with ‘Pop Up’ and concept stores growing in popularity.
Other themes driving industry development include generative AI such as Adobe Firefly, sustainability, carbon credits and cyber security.
invidis also hosted its annual Strategy Awards, which recognise “excellence in the digital signage industry”. This year’s winners were: Engaging Experiences, TRISON; Green Signage, PPDS Professional Display Solutions; Business Critical, Xovis; Innovation, Google Chrome OS; Rising Star, First Impression audiovisual; Industry Leadership, PPDS Professional Display Solutions
“This year’s edition with over 500 visits was a resounding success with a wealth of market leaders and industry experts addressing the state of experiences and discussing trends and drivers for the year ahead,” Rotberg said. “These valuable discussions pave the way for unlocking the potential of digital signage and DooH still to be explored. DSS Europe is a great opportunity for the industry to come together, explore and collaborate in a creative and effective way for a more sustainable future. See you next year!”
DSS Europe is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe trade show, and invidis consulting, a German digital signage consultancy. DSS Europe 2024 takes place in Munich next July.