Robe Lighting has opened a new Asia Pacific office in Singapore as part of its planned medium term expansion strategy.
The new location will serve as a sales and distribution point for all customers and distributors of Robe and architectural lighting brand, Anolis LED, that are located in the geographical regions between India and Australia/New Zealand on the Indian Ocean side, and China, Taiwan, Japan and Korea in the western Pacific.
The company says this will enable quicker and more streamlined communications and access between Robe’s full sales and support network in the region. It is also intended to strengthen Anolis’s presence in the architectural segment.
Robe Asia Pacific (RAP) will be headed by sales director for Asia, Edwwerth Lai (pictured second from left), and technical operations director, Desmond Kwan (pictured far right). Edwwerth will oversee all of Robe Asia Pacific’s commercial operations, while Desmond will co-ordinate the service, technical and project support. The office will be managed by Dhora Shukor (pitured front centre).
Stocks will be held of products and parts at the Singapore office, and countries immediately geographically adjacent to it – including Malaysia, Thailand, Indonesia, Vietnam and The Philippines – will deal direct.
Robe will continue to work with Lighting & Sound Distribution represented by Louis Teo and Brenda Keung as preferred partners for Singapore.
“Establishing Robe Asia Pacific is fundamental to our infrastructure and forward planning,” commented Robe’s sales director Harry von den Stemmen (pictured far left). “It will be an invaluable asset in sustaining existing business and boosting new growth in all these territories where we are predicting good activity in the coming 12 months”.
Josef Valchar, CEO, Robe, stated: “We are extremely fortunate to already have such a skilled team onboard already with Edwwerth, Desmond and Dhora, whom we welcome to the Robe family. We are all looking forward to a busy and positive 2014”.