Lighthouse, the celebrated centre for arts in Dorset, has undergone a digital transformation as part of a £1m refurbishment in preparation for its 40th birthday.
The theatre’s facilities have been upgraded, with systems integrator Audio Visual Connections replacing all of the existing signage with digital displays all around the building including the first UK install of LG’s 86in UltraStretch displays.
In the main entrance hall, customers are met by the 86in LG displays, which are mounted adjacent to one another. Rendered in native 4K, both displays are split-screen capable with minimal bezels that can display up to four simultaneous images creating images with absolute blacks and extremely vivid colours.
Mark Simpson, director at Audio Visual Connections commented: “This installation has had a huge impact on the location, delivering a simple and efficient solution for unified communications. Each display utilises onboard digital signage software and can be operated remotely due to the network setup. Our team installed both 86in LG displays in less than a day, providing a high quality finish to the lobby.”
Powered by Allsee digital signage boxes, the displays run bespoke promotional content for the theatre, including advertising for productions, vendors and show times information.
Sara StGeorge, deputy CEO and head of sales and marketing at Lighthouse explained: “This is an exciting development for Lighthouse, allowing us to deliver an incredible visual experience to our visitors and artists. The screens are part of a new digital strategy that opens up new ways of communicating with our customers. We hope that this investment in the future of our building will continue to attract world class performers and entertainers from all across the globe.”