Engage Production creates Skoda driving experience

Driving simulation at Goodwood Festival of Speed gives participants starring roles in Octavia vRS ad.
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Driving simulation at Goodwood Festival of Speed gives participants starring roles in Octavia vRS ad. Engage Production, specialists in interactive technologies for branded environments, has been commissioned by A1 Events to deliver a simulated green-screen driving experience for Skoda. Created for the unveiling of Skoda’s Octavia vRS at the Goodwood Festival, the installation gave attendees the opportunity to star in their own Skoda Octavia vRS advert. The installation was manned by a host who invited participants to position themselves on green-screen seats and place their hands on a steering wheel. Using an iPad as a control panel, the host then recorded a number of scenes, which were edited and combined with other pre-recorded footage to make a full-length TV advert, later uploaded to YouTube. A personalised Skoda Octavia vRS advert can be viewed here. “One of the best ways to get the public to buy into your brand is to encourage them take part in your marketing,” comments Steve Blyth, managing director of Engage. “You can’t get much more involved than actually starring in the advert! This was a fun project for us but more importantly, the massive number of participants got an experience they are hardly likely to forget.” www.engageproduction.com

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