Sharp Europe has launched its ‘One Sharp’ digital experience brand proposition, bringing together the company’s AV technology, workplace solutions, IT services, document and printing services under a single identity.
The launch is supported by the integration of two of Sharp’s sub brands, the managed services provider ITpoint and Apsia, a provider of cloud business applications integration.
The move also welcomes Sharp Display Solutions Europe (SDSE) into the Sharp Electronics Europe (SEE) portfolio, designed to allow the brand to go to market with what it describes as a “hyper-connected technology proposition”.
Joe Tomota, president at Sharp Europe, said: “This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology, and workplace solutions under a single, cohesive identity.”
Tomota added: “As Sharp Europe unifies Sharp’s cutting-edge display solutions under one brand, we’re powering up a future in which technology, creativity, and collaboration unite to help our customers truly thrive.”
Sharp Europe is headquartered in London and has offices in 17 countries and four manufacturing facilities across Europe.
