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SA retail giant Foschini turns to signage for new Cape Town store

Stage Audio Works has installed a new digital signage solution to enhance the customer experience in the Foschini Group’s new Canal Walk shopping centre store

The Foschini Group (TFG), one of South Africa’s leading retail clothing groups, has had two large-format Pixel Plus displays installed by integrator Stage Audio Works (SAW) at its new store in Canal Walk shopping centre in Cape Town.

The group has reportedly found success from “pursuing a strategy that focuses on enhancing the customer experience”, with its new Canal Walk store requiring a visual overhaul to align with its retail outlook. The two Pixel Plus Xcell-I Lite screens, each measuring 3.2m wide and 1.95m high, were installed by installed by digital communications specialists, AVT.

According to SAW, the purpose of these screens is to “clearly communicate the brand’s clothing line and image”, in line with the group’s strategy, in turn driving traffic into the store. SAW also designed and manufactured custom wall-mount brackets brackets, while AVT supplied two Novastar TB6 LED processor and multimedia players for signal processing and smooth control of high definition content playback.

“This was our first project with Stage Audio Works, and I’m pleased to say that it was a great experience,” said AVT account manager, Jerome Bullock. “Everyone played their part perfectly, and even exceeded expectations to complete this time-sensitive project without delay. From the screen selection process to the handover, their sales manager was heavily involved and supported us every step of the way to ensure a smooth process from start to finish. Likewise, the technical installations team was extremely helpful with their after-hours support.”

SAW’s Mike Summerfield added, “We’re delighted to align ourselves with TFG’s brand via AVT. This project observed a textbook installation of some of our hallmark display technology. Effective collaboration across all of SAW’s departments was ultimately what made this project a success. We were on a tight schedule to obtain the components from our supplier before carrying out the installation. Round the clock support from all involved departments ensured that we were able to meet the project’s tight deadline. It’s been a successful collaboration and one that I hope will be repeated.”