Fashion footwear retailer Bstore Australia has upgraded its digital signage platform to Fusion Signage Pro, using 21 Pro licences to manage screen content across its 11 stores in Western Australia, Victoria and New South Wales.
The project was delivered by Australian digital signage specialist Amped Digital, which supplied the hardware and software and handled installation. Bstore has used Fusion Signage since 2022, initially adopting the platform to manage campaign imagery, promotions and brand content as its retail network expanded.
The platform supports seasonal launches, promotional events, sales and ongoing brand campaigns. Front-window displays typically feature headline campaigns designed to attract passers-by, while internal screens show additional product categories, new arrivals, brand content and product benefits. The marketing team can update content remotely, with changes appearing on relevant screens within seconds.
Fusion Signage has also introduced a media-expiry feature, which automatically deletes content from the account and removes it from playlists on a specified date. Bstore incorporates the platform into its wider campaign planning, coordinating screen content with social media, website updates, email marketing, window displays and in-store materials.
Amped Digital provides ongoing support and guidance to help Bstore use the platform strategically. Fusion Signage says its software runs more than 20,000 digital signage screens across Australia and New Zealand, serving more than 5,000 businesses.
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