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Outernet London partners with Ventuz for “world’s largest” LED screen in The Now Building

2,260 square metre, 4-storey high, floor to ceiling, 360-degree, 16K LED screen surface, powered by Ventuz's real-time software solutions

Ventuz Technology AG has announced a technology partnership with Outernet Global Ltd. a major new entertainment and immersive media district due to open in London in late 2021. Outernet will feature a “world’s first” public atrium – The Now Building – containing an immense digital canvas: a 2,260 square metre, 4-storey high, floor to ceiling, 360-degree, 16K LED screen surface, powered by Ventuz’s real-time software solutions.

Outernet is a global network of immersive media and culture districts designed to provide experiences for entertainment, brand activation and retail. London will kick off a global roll out with further sites planned in New York, Los Angeles, and Europe. With 2,260 square meters of LED screens, Outernet’s media space requires the simultaneous rendering and output of hundreds of millions of pixels in real-time, hence the decision to work with Ventuz.

“We are truly excited to partner with Outernet Global in making the world’s largest LED screen project in the heart of London a reality with our real-time graphics content creation, authoring, and playout systems,” said Ventuz CEO Ralf Stank.

Mike Whittaker, Outernet Global’s CTO and board member explained: “What we are building with Outernet is so extraordinary it far exceeds the usual technology solutions. We have developed a best-in-class integrated solution that allows us to work in real-time across LED canvases of 16K that deliver the best immersive experience to our clients and audiences. Ventuz technology is key to enabling us to meet the challenge of large-scale real-time in a way never seen before.”

Stanke added: “What’s so fascinating about the Outernet is its unique and innovative approach to creating a multimedia experience that lives from its fluid and responsive immediate interactivity with the audience, situational triggers, and the flexibility of an artistic show direction. This mix of sensorial liveliness and editorial freedom can be achieved only in an ultramodern installation such as Outernet by means of complex image processing in real time that goes beyond conventional media server applications managing linear content.”

Ventuz enables this paradigm shift, away from channel-based playback of pre-produced content towards the live creation of the high-resolution synthesis of moving pictures in the moment of action.

“It’s fantastic to see our Ventuz software and hardware as part of a multimedia backdrop and cultural stage that offers such a lively, welcoming, and almost futuristic, experience to a broad audience,” concluded Stanke.