Maverick AV Solutions, a specialist business of Tech Data, A TD SYNNEX Company, has announced the appointment of Tanja Tschorn as business unit director of the DACH region, comprising Germany, Austria and Switzerland.
Tschorn has served at Maverick AV Solutions since 2015, and most recently managed several key brand relationships for the smart signage portfolio alongside Joan Aixa in the Maverick European team. As the new leader of the DACH region, Tanja brings extensive industry experience and a creative approach to driving sales and marketing and will ensure excellence for Maverick’s customers across the region, leading its collaboration and digital signage strategies and helping to innovate for its IT and AV customers.
“I am really looking forward to working to create a seamless experience alongside our partners and vendors,” said Tschorn. “DACH is a very successful region for Maverick with huge roll-outs of both smart meeting and smart signage solutions. There is a great opportunity to champion new recurring revenue solutions for our industry, such as Tech-as-a-Service, as video conferencing technology becomes central to the business operations of both enterprise and SME businesses. There has never been a more exciting time to take on the Maverick leadership of this region.”
Joel Chimoindes, vice president, Europe, Maverick AV Solutions added: “Over the past six years Tanja has shown incredible skills and a team-focussed approach. From leading sales teams to spending the last year working across Europe, she exudes relentless energy and an entrepreneurial attitude. The DACH region is a great space for innovation with so many great projects in its industrial, automotive and technology markets, and Tanja and the teams across DACH are perfectly positioned to be the distribution partner of choice over the coming years.”