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Futuresource predicts strong growth for pro displays

End users likely to start using a combination of LCD, LED and projection for experiential installations, particularly in the corporate environment, according to the consulting agency's Tech Perspective 2022: Pro AV Trends eBook report

Futuresource Consulting has predicted “strong growth now and ahead” for professional displays in its latest trends forecast, Tech Perspective 2022: Pro AV Trends eBook.  The “get into the know” publication explores the shifts in focuses within the Pro AV space, predicting what’s to come as vendors respond to the new demands for collaboration tools, webcams, headsets, displays, and connectivity that are allowing organisations to adapt to new ways of working and learning on a global scale.

“Collaboration within hybrid working environments is set to be the focus for many flat panel display vendors over the next few years,” opines the report, which goes on to concede that while the education space has driven growth up to now, attention is now shifting to corporate environments.

“There is also increased focus on dvLED displays, with new brands getting involved, and microLED on the horizon too,” it goes on. “Vendors here are focused on expanding ranges and educating the industry’s channel on its benefit as a more premium, customisable display option.”

As the world moved into a post-pandemic phase, with shopping and travel slowly resuming to previous levels, Futuresource believes that attention is also shifting back to digital signage applications.

“Professional displays were relied upon for health and safety messaging during the pandemic, but demand for traditional use cases is returning. Growing confidence from the advertising industry to invest in DooH displays will be a core driver for growth, but so too will appetite for new signage in office spaces, away from the meeting room, to help businesses pass information on to employees that physically attend less often.”

The report goes on to outline the challenges faced – including component shortages – and what the future holds for the pro display sector:

Challenges Faced

  • Ongoing supply chain issues and component shortages have hindered vendors’ abilities to meet the exceeding demand for professional displays
  • Price increases in freight shipping fees led to rising LED and interactive display technology prices. During times of tighter company budgets, as a result of the pandemic, has redirected focus back to LCD as a more cost-effective medium

What the Future Holds

  • Demand for LCD interactive displays is expected to continue. The growth in demand for these interactive displays allows the opportunity for more vendors to capture market share on this side of the industry
  • The numerous complexities, coupled with available options for LED display as an advanced technology drive vendors’ efforts to offer all-in-one packaged solutions for purchasing ease
  • End users are more likely to start using a combination of all three technologies (LCD, LED and projection) when trying to create the best experiential environment, particularly within a corporate environment, utilising each for their key benefits

You can download the report for free here.

Check out our pro displays special in our March edition, available from March 7.