Beijing Television Network, one of the most influential broadcasters in China with an audience of over 300 million, has installed a laser phosphor display (LPD) videowall that is one of the largest in modern broadcast television.
The Prysm videowall measures 12.8m by 2.25m, with a 4° curve. It serves as the focal point of a state-of-the-art multimedia studio for BTV’s new Beijing Radio and Television Network (BRTN), which will simulcast live shows via both television and the internet. Prysm engineers worked with local integrator Century Sage Scientific and LPD distributor China Daheng to quickly implement a broadcast solution with stunning visual impact.
Key benefits BTV considered when choosing Prysm’s LPD videowall over other solutions included image quality and uniformity, absence of moiré artifacts, 178° viewing angle, bezel-free display and absence of motion blur on fast-moving video. Its energy efficiency and limited heat production were also key decision factors.
“This installation further demonstrates that LPD technology is the ideal videowall solution for broadcasters around the globe,” said Sidney Rittenberg, Jr, Prysm’s VP and general manager for Greater China. “No other display technology offers the compelling advantages of LPD videowalls. The industry is constantly searching for new ways to engage and captivate audiences, and without question, groundbreaking LPD technology delivers incredibly immersive viewing experiences and the highest level of engagement attainable.”
Prysm LPD videowalls can scale to more than 30m in width while maintaining image uniformity over the entire display area. Multiple users can interact simultaneously with Prysm videowalls through touch, motion sensing and their mobile devices.
Recent LPD installations include IAC Headquarters in New York.