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Grass Valley and Diversified sign multi-million dollar accord

Grass Valley plans to leverage Diversified's integration and services expertise to enhance its offerings to broadcasters, content creators and media organisations. 

By David Smith

Grass Valley, a leader in live production solutions, has announced a new, multimillion-dollar strategic partnership agreement with Diversified, a global technology solutions provider.

Left, Adam Marshall, chief product officer, Grass Valley, with Jared Timmins, SVP of Innovation, Diversified.

The new partners say the deal “underscores a shared vision to lead the future of media technology”, in a dynamic and competitive environment. Grass Valley plans to leverage Diversified’s integration and services expertise to enhance its offerings to broadcasters, content creators and media organisations.

Key highlights of the partnership:

  1. Enhanced Product Integration and Solutions Delivery: Grass Valley’s technology, including traditional hardware/software applications creating media workflows that run on-premises, in the cloud or in hybrid environments, will be integrated with Diversified’s solutions and services, providing end-to-end solutions for content creation, management and distribution.
  2. Expanded Global Reach: By combining forces, Grass Valley and Diversified will extend their global footprints.
  3. Innovative Joint Ventures: The partnership will foster joint innovation for the media and entertainment industry.
  4. Comprehensive Customer Support: Clients will benefit from enhanced support and service capabilities.
  5. Training and Development Programs: The new partners say they will also use the collaboration to develop more comprehensive training programmes for media professionals.

Tim Banks, chief revenue officer at Grass Valley, said: “This agreement with Diversified illustrates Grass Valley’s commitment to support client needs via our trusted integration and reseller partners. By combining our industry leading solutions with Diversified’s integration expertise, we are poised to deliver unparalleled value and innovation to our clients.”

Steve Stubelt, senior vice president of sales, media and entertainment at Diversified, added: “We are excited to partner with Grass Valley, a leader in live solutions technology. Together, we will broaden our reach and enhance our ability to deliver cutting-edge, integrated solutions that meet the complex needs of our clients in the media and entertainment industry.”

David Smith

David has been writing about various forms of technology, including AV, for more than 20 years. After training in local media, he worked for many years in London, then moved to York in 2008, where he works remotely and enjoys life in the historic City. As well as technology, he's spent a lot of time writing for magazines and websites about cricket.

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