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Optimal Audio appoints Septon Group as distributor

Scandinavia’s leading distributor of professional audio and video equipment responsible for Sweden and Denmark

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues, has announced the appointment of Septon Group as its distributor for Sweden and Denmark.

Septon Group is Scandinavia’s leading distributor of professional audio and video equipment. With thirty-seven employees across four locations, the company handles all verticals in the market, including hospitality and commercial audio solutions. The Septon Group team comprises experts in every area of AV and regularly conducts training for all of its brands.

“Optimal Audio’s refreshing approach to product design, with its focus on ease-of-use, makes for a great addition to our portfolio,” said Christer Lidberg, chief sales officer at Septon Group. “We are confident that this partnership will be a great success in the Danish and Swedish markets.”

Raf Willems, head of sales and channel marketing EMEA at Optimal Audio added: “We are extremely proud to announce our partnership with Septon Group in Sweden and Denmark. They have a cast-iron reputation and we are convinced they are a perfect fit to take Optimal Audio towards exciting new opportunities.”