d&b audiotechnik has announced a major new strategic partnership with Dubai Opera. The new arrangement will see the pro audio manufacturer become an Official Technology Partner for the world-class venue, which will adopt d&b Soundscape immersive audio technology of for its Studio venue.
Opened in 2016, Dubai Opera is a thriving, multi-format performing arts centre, hosting a wide programme of performances and events ranging from theatre, opera, and ballet, to concerts, conferences, and exhibitions. The new partnership, which was unveiled at a Dubai Opera official press conference by Dr Paolo Petrocelli, head of Dubai Opera, alongside representatives from Dubai’s Department of Economy and Tourism, Dubai Culture and UNESCO, is one of several new initiatives designed to ensure the venue’s continued role as a cultural hub for the region’s arts, entertainment, and creative education.
“As we embark on the new season, we are filled with immense pride in the remarkable artistic diversity that characterises our lineup of performances and productions, catering to the entire community and bringing together prestigious companies and celebrated artists from around the world onto the stage of our exceptional venue,” said Dr Petrocelli.
Brad Maiden, VP of business development, d&b Middle East, added: “d&b audiotechnik is honoured and excited to become the Official Technology Partner for Dubai Opera. This partnership elevates Dubai Opera and d&b audiotechnik as industry leaders when it comes to experiential performance, technical innovation and developing performing arts in the Middle East. The installation of d&b Soundscape into the Dubai Opera Studio provides local and international artists with an exceptional immersive sound system, and the audience with the full aural sensory experience through our signature d&b quality of sound.”
Amnon Harman, CEO of d&b audiotechnik, concluded: “Our partnership with Dubai Opera is driven by a strong set of mutual goals: Our willingness to explore new technological frontiers to experience a multitude of artforms, our commitment to the development of the Middle East performing arts industry into a sustainable industry that is globally recognised as fostering the very best talent – and, importantly, our combined sense of unity and togetherness, working as one team – at d&b, we call this ‘Wir-Gefühl’.”
The adoption of d&b Soundscape will be implemented in time for Dubai Opera’s forthcoming 2023/24 season of performances.