d&b audiotechnik has announced that Mike Case has been appointed to the role of vice president global marketing, a move which took effect from 1st February 1st. The company said that the new role will also include continued responsibility for segment (market) development and artist relations.
“Mike is the perfect fit for this role,” said Stephan Greiner, chief operating officer at d&b audiotechnik. “His comprehensive knowledge of our industry, our technologies and experience with customers and users of our system solutions, along with his unconventional and creative approach, will support brand development and our sales enablement in new and exciting ways. I’m very pleased that he is taking over this new role and wish him and his entire team every success.”
Case has more than 30 years of industry experience in the industry and previously served as APAC territory manager, where he set up and ran the d&b subsidiary in Singapore.
“Here at d&b I know we are looking forward to a bright and innovative future,” added Case. “With the technology and creative trends that are reverberating through the music and entertainment industry there surely cannot be a more exciting time to be involved with this company, its people and products.
“I’m incredibly excited to be taking on this position which has such legacy in terms of d&b’s famous take on brand and marketing. Alongside this, leading a great team of talented and dedicated individuals whom I look forward to helping deliver yet more cool, passionate, quirky and visionary messaging to our global community of users and customers.”