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d&b group announces new VP of brand and corporate comms

Melanie Stegemann's various roles include brand positioning and communication leadership, as well as content production, thought leadership and supporting strategic decision-making

At d&b group, Melanie Stegemann has been appointed the new vice president of brand and corporate communications. With more than 15 years of experience in public relations and marketing roles, Stegemann will head up a diverse team and take on a broad range of responsibilities, from brand positioning and communication leadership to content production, thought leadership and supporting strategic decision-making.

Before joining d&b, Stegemann spent nine years in various senior brand roles at Zumtobel Group, an international lighting business, including her most recent position as head of brand marketing. She has also served as head of PR for Zumtobel Group’s technology brand, Tridonic, and as PR and marketing manager for Metro Group. She holds an MA in American Studies, Computer Linguistics and Business Informatics from the University of Duisburg-Essen.

“Joining the vibrant pulse of d&b, a beacon of global innovation and leadership, fills me with an electrifying sense of purpose,” said Stegemann. “Guiding our brand and communication strategy isn’t just about business — it’s about igniting the sparks of possibility and connection within every individual and organisation we touch. Our vision is to transform life experiences and we want to unlock creative brilliance in our partners, customers and employees.”

“I am delighted to welcome Melanie to our senior team. She will play a key role in all brand-related and communications efforts across the d&b group,” added Amnon Harman, CEO, d&b group. “Her international experience, exceptional career track record and passion for communication and marketing make her an ideal fit as we further develop and strengthen our brand in the years ahead.”