Genelec has partnered with Audiologic for distribution of the brand’s AV loudspeaker range throughout the UK.
Source Distribution will continue to handle UK distribution of Genelec’s full range of studio products and systems.
Audiologic MD, Andy Lewis, said of the new partnership: “We see this as a unique opportunity for us,” he explains. “As a company, we feel that it’s very important to put the right products into the right place. In other words, quality first. Genelec’s philosophy perfectly matches our own in that regard – they are a high end, aspirational brand that we are very proud to represent in the UK.
“Genelec fits wonderfully into the work we are doing in the corporate world and we see many further opportunities in hospitality, higher education and more. The advent of their Smart IP technology which delivers power, audio and control all over a single CAT cable opens up even more possibilities for integrators. We’re looking forward to significantly developing Genelec’s AV business in the UK.”
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Genelec’s sales manager for Western Europe, Michael Bohlin, added: “We’ve felt for some time that in order to have a meaningful impact on the AV market in the UK, we needed to have a dedicated AV distributor; and this is especially true now that we’ve launched the Smart IP range, which has the potential to make a big difference to integrators and installers everywhere. Audiologic are ideally placed to optimise this potential; their knowledge, technical expertise and approach to the market make them the perfect partner for us.”