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Solstice AV appoints new CFO and COO

Chris Ball, an AV professional with over 20 years experience, will oversee financial planning, risk management and operational performance

Solstice AV, an international distributor of pro AV solutions, has announced the appointment of Chris Ball as its new chief financial officer (CFO) and chief operating officer (COO).

Based in Solstice AV’s Diss and Tewkesbury offices, Ball joins the company’s board of directors, reporting to chairman Tony Hunt. His key responsibilities will include reviewing and overseeing the company’s financial planning, risk management, and operational performance.

His appointment follows recent news announcements from Solstice AV to mark its UK distribution partnerships with LED and interactive displays providers LianTronics and i3CONNECT.

Ball said: “I am honoured to join Solstice AV at such an exciting time in the company’s journey. I was attracted by the ambition of the board and the quality of the broader team, whose infectious entrepreneurial spirit fuels some genuinely inspirational goals for the future.

“I am committed to leveraging my experience to support the business’s growth ambitions and to contribute to delivering exceptional value to our clients and partners. Solstice AV has built a strong reputation for innovation and excellence, and I look forward to working with the team to take the company to new heights.”

Tony Hunt, chairman at Solstice AV, added: “We are delighted to welcome Chris to the Solstice AV leadership team. His wealth of experience and proven track record of driving financial performance make him the ideal choice to support our next phase of growth and development. We are confident that his leadership will help us achieve our goals and strengthen our position.”