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Lab Gruppen reveals key hires

Pictured L-R: Håkan Alfredsson, Anders Jutebrant Ivarsson, Tomas Lilja

Lab Gruppen and Lake have announced three senior appointments to add value and leadership to the brands.

Firstly, Tomas Lilja has been appointed as brand leader for Lab Gruppen and Lake. His main duties are to define and implement the brand strategy. He already held this position at Lab Gruppen between 2000 to 2009 when the company introduced many of its high power PLM, FP+ touring amplifiers as well as the C-series for the install market.

“Lab Gruppen and Lake have never left my heart and when I had the opportunity to meet the Swedish team again and also experience the powerful framework of Music Tribe, it was absolutely impossible for me to resist this opportunity,” said Lilja. “I can clearly see how the market has changed both in its applications but also from a technology point of view, which opens so many opportunities for the brand and the wonderful people behind it. Time has come for the brand to extend it offerings in the market. Helping customers in various market segments is our passion. I know we will rock and have a lot a fun in the world’s most beautiful audio industry.”

Håkan Alfredsson has been appointed as new product category leader at Lab Gruppen and Lake. He will, in communication with our clients and departments, be deeply involved in the development of new products as well as revisions to existing ones. Alfredsson commented: “I see great products and even greater potential. However, nothing is as good it can’t be better. I am enthusiastic about joining Lab Gruppen and Music Tribe on this journey.”

With Alfredsson’s extensive real-life experiences in rental and install as an engineer and manager in the pro-audio field with 35 years in the business, he will be helping Lab Gruppen and Lake company to deliver technological advancements.

Finally, Anders Jutebrant Ivarsson has been appointed as the new R&D manager at Lab Gruppen and Lake. He is a business-oriented R&D manager with more than 12 years’ of experience in managing and developing organisations within product/solution development and Portfolio management in an international context. He has also worked as a consultant to support technology companies to improve their product development.

Ivarsson commented: “Lab Gruppen is a fantastic company with high reputation, exciting products and highly competent team members. I’m excited to join this great team and to be a part of leading the way to new innovative and successful products.”