invidis consulting’s Florian Rotberg and Stefan Schieker kicked off this year’s Digital Signage Summit ISE in traditional fashion with a keynote overview of the latest trends and drivers for the industry.
Schieker said the broader economic environment is one of improving sentiment, with CEOs twice as likely to expect the global economy to grow compared with last year.
Rotberg added that there was similar optimism at the start of 2023, but it was marred by multiple post-Covid crises, including wars, political tension, rising inflation and climate change. “The initial optimism about strong growth didn’t materialise,” said Rotberg. “There were 8.2 million units of digital signage globally YoY, up 1%, but global value declined by 21% YoY to $13.5 billion.”
Schieker said the long-term trends based on the Market Tracker were still “very bumpy”. “2023 oversupply put pressure on prices, with growth in LED displays essentially flat at less than 10%. 2024 growth expectations are 3-8%,” he added.
Rotberg identified low-power displays as another key trend. “LED and LCD have shown improvements in low power consumption, not surprising when low-power displays are becoming mandatory across the EU.”
The topic of AI was also explored during the summit. In a panel session entitled ‘Engaging Experiences – using Gen AI’, Stephen Jenkins, CRO, Videri, Tamara Bebb, CEO, Spectrio, and Dominic Bradbury, director, Kerve Creative, discussed some of the challenges of effectively harnessing GenAI.
“We are going to see it more and more, but it has to change immediately in real time based on the consumer,” said Bebb.
Jenkins added: “We can’t deny that GenAI is going to provide us with lots of benefits. The question is how we aggregate data from our customers to make it more useful.”
