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L-Acoustics integrates ‘Home & Yacht’ vertical into existing ecosystem with new hires

The new team, including new personnel appointments, includes product management, sales and application support to strengthen the outreach into key markets

L-Acoustics has announced that it has formed a team dedicated to supporting and expanding the creation of “extraordinary sound spaces for homes and yachts” – the Home & Yacht business. The sales and applications teams formerly dedicated to L-Acoustics Creations will remain devoted to the home and yacht verticals, continuing to support the specialised needs of partners and clients. L-Acoustics is also investing in new hires to ensure robust support for the growing network of integration partners dedicated to this market.

Søren Winther (left) & Nick Fichte

Bringing support for partners and end users under the L-Acoustics banner is intended to allow them to benefit from the global resources and network of the L-Acoustics brand. The Home & Yacht team will continue to develop a global network of Certified Partners to support the specific needs of this market.

Managing the growth of the Home & Yacht business globally, Nick Fichte has been named director of business development, global for the vertical. Supporting the business locally, Søren Winther has been hired as EMEA sales manager. Winther is a new hire that joins the team from Trinnov Audio, where he spent four years as international sales manager, following prior sales roles with Dynaudio and DPA Microphones. Hiring is open for a sales manager to support the Home & Yacht sales in the UK and in the Americas.

“The Home & Yacht team is focused on bringing the L-Acoustics sonic signature, renowned for delivering audio at the world’s top music festivals and tours, to discerning residential & marine customers worldwide,” said Fichte. “With the new dedicated teams embedded in the successful and growing L-Acoustics organisation, we are now even better equipped to support our integrators and end users and to grow our partner network with the goal of creating audio solutions that truly dazzle.”