AV technology manufacturer Peerless-AV has announced the addition of Justin Joy to the export sales team as senior manager, sales, Middle East and India. Based in Peerless-AV’s new Dubai office, Joy joins from distributor Almoe Digital Solutions bringing with him extensive knowledge of Peerless-AV products and valuable AV/IT technical expertise.
For the past four years, Joy worked at Almoe Digital Solutions, a Peerless-AV partner since September 2016, and a leading distribution and solutions provider of AV and IT products in the UAE for over 20 years. In his new role, his focus will be on growing Peerless-AV’s presence in the region, managing strategic relationships, and driving new and existing sales opportunities.
“Justin’s appointment is an important milestone in the expansion of our EMEA business,” said Melinda Von Horvath, vice president of sales & marketing for EMEA at Peerless-AV. “We have a reputable and experienced distribution partner in Almoe, we have a warehouse facility in Dubai offering efficient local customer support, and we now have a talented sales professional based in Dubai to further build our profile and take advantage of the considerable business leads we see emerging in the region.”
Joy commented, “It’s been an easy transition from distributor to manufacturer. Peerless-AV has a great team and I’m pleased to be part of a growing, forward thinking company with a diverse product portfolio that opens doors to new and exciting markets. We have already secured significant new business for indoor kiosks and anticipate strong sales for mounting solutions and outdoor displays throughout the year.”
Previously to Almoe, Joy worked for a major financial services company. Born and educated in India, he holds a Bachelor’s Degree in Sales & Marketing. He also speaks six different Indian languages.