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Jarrod Etherington joins Peerless-AV’s UK pro sales team for reseller relations

Etherington becomes regional sales manager for the North of England, Scotland, and Ireland

Peerless-AV has announced the appointment of Jarrod Etherington as regional sales manager for the North of England, Scotland, and Ireland. He will be responsible for managing reseller relations in his region, growing his account base, introducing new products into vertical markets, and supporting customers with account reviews, marketing tools, training, and events.

Etherington comes from a family of sales professionals, starting off his career in telecoms supporting field sales representatives before moving into the managed print services industry within a global company as regional account manager. After the pandemic, he joined a Bolton based business as sales manager, providing managed print services, workplace and audio-visual solutions into the education sector.

“Jarrod is an enthusiastic and passionate sales professional fuelled by the thrill of winning deals but, most importantly he understands the importance of being customer facing and building relationships,” said Keith Dutch, managing director – EMEA, Peerless-AV. “He has a large region, and we are confident that, with his experience, he will contribute to the growth of the business into Ireland and Scotland.”

Etherington added: “I’m here to make my mark and make a big difference to Peerless-AV’s reseller network in the North. It’s a fantastic opportunity to join a global company that is growing year on year, has strong OEM partners, is expanding its team and introducing exciting new products. I look forward to getting stuck in, working with the UK Pro team and making myself known at upcoming events in the North of England, Ireland and Scotland.”