TAIT, a global leader in culture-defining live experiences, is celebrating its role as the producing partner for the first-ever European edition of the world-renowned South by Southwest (SXSW) festival, which will take place in London from 2-7 June 2025.
As SXSW London’s entrusted partner for this expansion of the renowned festival, TAIT is leading the development and delivery of all areas of event execution.
This upcoming London edition is poised to ignite a wave of excitement across the UK and Europe, building off the highlights and successes in Austin earlier this month. The June event will take place across dozens of venues throughout the Shoreditch area of East London.
Katy Arnander, director of programming for SXSW London comments: “Shoreditch is renowned as a vibrant centre for creativity and technological innovation, as well as for its diversity, energetic youth culture, global cuisine, and nightlife. We’re excited to be working closely with local stakeholders to ensure the festival creates a positive impact for the community it will take place in.”
SXSW London will have 24 content tracks and feature future-focused ideas, R&D prototypes, and thought leadership from some of the greatest minds in the world. Influential speakers have already been announced, including actor Idris Elba; conscious explorer Deepak Chopra; and comedian Katherine Ryan. Additional speakers, venues, and musical acts will be announced as the anticipation builds until the festival in June.
“Throughout its history, TAIT has consistently established itself as a leader in producing innovative and memorable live events that raise the bar on what’s possible and create lasting experiences for audiences” said Robyn Henry, VP of project delivery at TAIT. ‘We are excited to bring our production expertise to this exciting endeavour as SXSW’s first European edition and look forward to helping make the festival a vibrant showcase of creativity and entertainment for global audiences.”
