Each day of ISE 2016, the most prolific user of the ISE App will win an Apple Watch. The prize will be won by the ‘leaderboard winner’ who earns the most ISE App points based on their activity on the app – such as status update, tagging an item, status with photo, writing a review, adding a profile picture and commenting and tagging.
The ISE App, sponsored by Scala, has been specially designed for users to make the most of their time at the exhibition and to also take an active part in it. To participate in the competition, users need to update the newsfeed by sharing photos, comments and notifications about which session, event or stand they are attending. These activities see the users allocated ‘points’ that create a league table that can be viewed by all ISE App users. The more posts the user makes throughout the day, the more points they gather.
The competition began with the show’s opening yesterday, and runs each day until the show closes: each day will have a new prize and a new winner. The leaderboard will be reset each day. Entrants can only win one Apple Watch and they must collect the prize the following day from the Press Office.
The ISE App is designed to be used before attending the show, for planning ahead, while the interactive floorplan allows attendees to quickly navigate their way around the halls of the RAI exhibition centre when the show begins.
In addition, the ISE App carries full details on important ISE events such as the FRDY@ISE programme and the Closing Keynote address, plus the expansive exhibitor listing section provides an excellent online database before, during and after the show.
Social media functions built into the ISE App include the latest from Twitter. The ISE App is also a useful tool for networking. This function uses shared interests, professional titles and other information to match professional connections. A private messaging function helps users to make appointments and arrangements.