Vicoustic has announced that its VicBooth product range will now be distributed via the XCHANGE HD System in North America. Products for pro audio and residential markets will continue to be distributed by long-term distribution partner Focal Naim America.
“VicBooth has special demands in terms of logistics and service, and we believe the combination of direct involvement from Vicoustic and the new XCHANGE HD platform is the next step to offer improved availability, service and pricing to North American clients,” said Per Larsen, VP of Vicoustic.
Ray Williams, president for XCHANGE Market Corp, added: “The XCHANGE HD platform allows manufacturers unprecedented control, transparency and reach in the global markets and is ideal for VicBooths logistically intense products and margin structure. We believe the combination of VicBooth and XCHANGE will allow a new level of efficiency and profitability for Vicoustic in the North American market and at the same time pave the way for more manufacturers to join XCHANGE HD.”
Current resellers of VicBooth in North America will be invited to continue ordering the product range through XCHANGE HD.