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Xperts-AV teams with Boom Collaboration on Turkey installation

Istanbul-based Xperts-AV, a new pro-AV integrator and distribution business across Turkey and beyond, has teamed-up with video conferencing manufacturer, Boom Collaboration, to create a joint installation at IFOKS Teknoloji, an informatics company, in Ankara, Turkey.

Xperts-AV is spearheaded by CEO Cengizhan Besikci, a former London music director turned entrepreneur, who boasts almost 40 years industry expertise. He launched the company a few months ago, offering activities such as pro-sound systems, stage lighting, video projection, conferencing, automation systems, LED screens, and CCTV. Xperts-AV operates in Turkey, Uzbekistan, Kazakhstan, Burkina Faso and the Ivory Coast.

Cengizhan Besikci

“In the 90s I used to work as a music director at a London club and the AV industry has been in my blood for almost four decades,” Besikci explained. “I founded the company at the start of this year and it’s going really well so far. We have a growing order book, lots of new clients and a new website. Working with Boom is a major step forward to accelerate our video conferencing proposition.”

Xperts-AV installed a series of Boom AURA intelligent videobars as part of the $10,000 office set-up. The AURA features 4K Ultra HD, 10x digital zoom and built-in AI functions that include highly responsive facial detection and sound source localisation providing intelligent auto-framing and voice-tracking. Six digital array mics with 6 metres of pickup range.

“We recommended a compact all-in-one solution to our customer here. Installation was very easy and they are very happy about quality, performance and price,” Besikci highlighted. “Boom technology will help the company communicate and collaborate in an effective and streamlined way. The AURA’s modern aesthetics and stylish design are matched by exceptional visual and audio performance.”

Besikci added: “I’ve known Boom for around three years. They are renowned for high-quality and exceptional value cameras, connectivity and audio. It’s a reliable brand that covers all areas of collaboration from personal use to large meeting rooms. Conferencing is beginning to boom in Turkey and together we can achieve great things.”

Boom Collaboration operates worldwide from headquarters in Austin, Texas. Co-founder Holli Hulett said: “Boom is a growing global brand and we are very excited to be working with Xperts-AV on their journey. It is a progressive and ambitious company based on decades of experience which is very much aligned to our own business ethos.”

Her fellow founder Fredrik Hörnkvist concluded: “The company has a very bright future and we are proud and delighted to be at the forefront of their video conferencing ambitions. We are sure the successful installation at IFOKS Teknoloji will be the first of many.”