Tea Shop, the first Spanish chain selling fresh tea in bulk, has chosen nsign.tv’s digital signage platform to digitise its nearly 100 stores in Spain, Portugal, Italy, Brazil and Argentina, in order to offer a more attractive, dynamic and personalised shopping experience.
In most of the stores, a 55in high brightness screen has been installed vertically as a showcase, and another 22in touch screen inside where customers can consult the digital catalog with all the varieties of teas. All these displays are managed by nsign.tv players. The company, founded in 1990 and offering more than 140 varieties of tea in its stores, was looking to improve the customer experience and adapt to emerging technology trends in the retail sector.
“Our needs were focused on optimising interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way,” recalled Ana María Avilés Pinto, marketing & communication manager at Tea Shop. “In addition, we were looking for a solution that would allow a more agile and centralized management of content in all our stores.”
The displays enable Tea Shop to enhance the visibility of its wide range of products through dynamic, attractive and up-to-date visual presentation in real time. This makes it easy for shoppers to explore its offerings and discover new varieties, enhancing their in-store experience.
“In addition, the displays offer us the opportunity to effectively communicate promotions, special events and relevant information about our products,” continued Pinto. “We wanted to strengthen the connection with our customers by providing personalized and updated content in real time.”
With nsign.tv, Tea Shop can manage and display content dynamically on their screens. In addition, the platform allows them to schedule all content, enabling automatic planning and updating of messages on the displays at different times of the day or in response to specific events, and ensuring efficient management of visual information.
