The network of 10 displays with screen sizes ranging from 42 to 50in were installed in the busiest parts of the shopping mall – the youth oriented shopping area Groove Nation and the mall’s popular food court Food Loft – to ensure that the content has maximum impact close to the point of purchase.
1-2-1VIEW’s IPTV-based system enables remote scheduling of content by date, time and individual screen. With dynamic distribution and accurate tracking of digital media across an infinite number of screens, the digital signage system provides an effective advertising platform for shop tenants and third party advertisers alike.
The network at Marina Square currently shows a mixture of both dynamic and static ads from mall advertisers as well as general entertainment content. The advertising space is managed by 1-2-1VIEW’s Singapore sales team.
The power of 1-2-1VIEW’s digital signage network was demonstrated recently when local cineplex operator Golden Village Pictures used the network to promote a movie launch event which resulted in a large audience turnout that meant additional traffic, longer dwell times and additional potential customers for the mall tenants.