Fusion Signage has been implemented across the quick service restaurant (QSR) operations of Aktiv Brands, the Australian retail food brand developer behind Bucking Bull Roast & Grill and Skewerz Kebabz. The rollout is designed to centralise control of digital menu boards and promotional content across both brands, replacing printed signage with a system that supports faster updates and greater consistency.
Aktiv Brands says the platform allows it to launch national promotions, update pricing and refresh menu items across its network without the delays associated with print-based signage, freeing up marketing and operations teams to focus on campaign execution rather than manual updates. Features such as cloud-based access, advanced scheduling, offline playback and hardware-agnostic deployment are aimed at hospitality and retail operators managing anything from a single screen to large multi-site networks.
Georgina Japor of Aktiv Brands said: “Fusion Signage now gives our business a central platform for managing digital menu boards, special offers, brand messaging and campaign content across both Bucking Bull and Skewerz Kebabz. Updates can be deployed quickly across selected stores or the full network, campaigns can be scheduled in advance, and multiple promotions can be rotated on the same screen, giving the brands greater flexibility in how they market products and respond to changing business requirements.”
Japor added: “Fusion Signage’s appeal lies in the balance it strikes between powerful functionality and ease of use. The platform is designed to be simple, intuitive and flexible, making it suitable for businesses managing anything from a single screen to large multi-site networks.”
The project was delivered with support from Amped Digital, a digital signage specialist with a focus on large-format retail displays and digital menu board systems.
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