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Engage creates digital installations for Emirates Aviation Experience

Experiential specialist designs aircraft simulations for Pulse Group project for airline Emirates in London.

Experiential specialist designs aircraft simulations for Pulse Group project for airline Emirates in London. Engage Production, specialists in interactive technologies for branded environments, has created cutting-edge digital installations for the Emirates Aviation Experience in London. Pulse Group, which managed the project, commissioned Engage to design an aircraft turnaround simulation game and head-up the creative direction and coding of the finished simulation. The game is played on three 42-inch multi-touch displays (MultiTaction MT420s from MultiTouch), taking the user through all of the stages of an Airbus A380 turnaround. Engage was also responsible for writing the software and providing the camera and boom for the Airbus A380 nosecone attraction, where visitors can take a photograph of themselves sitting in the cockpit. Each user wears an RFID tag and taps this on the reader to trigger the live preview on the touch-screen. The user then takes the photograph which is subsequently sent to a Facebook or email account depending on the user’s preference. Utilising its expertise in holographic displays, Engage also provided a holographic system for a display depicting an Airbus A380 in full flight. Engage advised on the design of the content which was provided by a PC driving a Samsung screen. Engage was created the software for the virtual wind tunnel application, which demonstrates how such influences as airflow, weight, drag, thrust, lift, and air pressure affect flight. A video of the Emirates Aviation Experience can be viewed here. Covering an area of around 300 square metres, the Emirates Aviation Experience is the first of its kind in the world. Located at the south side of Emirates Air Line in Greenwich, London, the facility aims to provide an insight into the operation and modern achievements of commercial air travel.