The company is centring the Europe-wide promotion around its AVR-1912 7.1-channel 3D AV receiver, billed as today’s ultimate ‘multitasking’ home entertainment centre.
Dubbed the ‘Everyceiver’ for the new campaign, the AVR-1912 offers a specification including: fully discrete, identical quality and power for all channels (125W x 7ch); support for HDMI, Deep Color and x.v. Color; 6 x HDMI in/1 x HDMI out; Internet Radio, IP control and network audio/photo streaming via Ethernet; built-in AirPlay support; compressed audio restorer; Audyssey MultEQ XT, Dynamic Volume and Dynamic EQ; and low power consumption in stand-by (0.1W).
The campaign itself is based on a video supported by Young the Giant – a critically-acclaimed US rock band that has even found favour with the legendarily discerning Morrissey (“I could break down with happiness at the new – debut – CD by Young the Giant”).
