Crestron Electronics has been named the official smart hospitality systems partner for Espai Barça, FC Barcelona’s landmark project to transform Spotify Camp Nou and its surrounding district into a year-round, always-on destination for sport, business, hospitality and community engagement.
The multi-year collaboration sees Crestron providing a unified technology infrastructure across the 105,000-capacity stadium, embedding its content, collaboration and control platform across hospitality suites, locker rooms, VIP areas, press rooms, meeting spaces and operational hubs throughout the venue. The system is designed to allow any space to be reconfigured instantly between events, meetings and match-day experiences, with consistent user experiences maintained across hundreds of individual environments.
Brad Hintze, EVP of global customer success and marketing at Crestron, said: “Espai Barça is about building what the modern venue should be. Going beyond the match days of each season, this new venue is designed to be active and lively all 365 days of the year. Crestron is powering the infrastructure behind it by enabling every space to adapt instantly, operate seamlessly, and deliver consistent experiences at massive scale.”
Marc Bruix, global partnerships director at FC Barcelona, added: “Crestron’s arrival as official smart hospitality systems partner is another important step in our ambition to make Espai Barça a global benchmark for innovation, connectivity and premium hospitality. Through this partnership, Spotify Camp Nou will become a smarter, more flexible and multifunctional venue, capable of delivering seamless experiences for fans, partners and visitors every single day of the year.”
Crestron’s role extends beyond connecting individual systems to standardising how every space across the venue operates. The company says the unified platform approach allows staff to move seamlessly between spaces, reduce operational friction and ensure that every interaction – whether on match day or during a corporate event – meets a consistent standard.
The Espai Barça project is positioned by both parties as a model for large-scale venue technology infrastructure more broadly – demonstrating how a unified digital foundation can replace fragmented systems across complex, multi-use environments. Crestron says the same approach is applicable to campuses, hospitality portfolios and enterprise environments where consistent experiences need to be delivered at scale.
Hintze added: “Projects like Espai Barça represent the next chapter for large-scale venues and where the industry is heading. Organisations are no longer building spaces for a single purpose, but for continuous use that can power countless moments. Our role is to provide the infrastructure that makes those environments adaptable, scalable and simple to operate, no matter the size or complexity.”
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