Mood Media is in the process of rolling out the first digital menu boards in more than 50 Costa Coffee stores throughout Dubai, driven by BrightSign media players.
Following an extensive pilot, Mood Media is installing the menu boards, which consist of three 49in horizontal screens driven by BrightSign XD232 players supplied by Digital Communications LLC, BrightSign’s distributor in Dubai.
The central screen features dynamic video content provided by Costa Coffee and/or created by Mood GCC locally in Dubai. The screens to either side offer up to date menus and pricing, but can now also feature dynamic content such as moving images. Content is managed by Mood Media GCC and securely hosted using the BrightSign Network Enterprise Edition.
Emirates Leisure Retail, which operates the Dubai stores as a franchise, selected Mood Media to provide the menu boards after a detailed trial phase. Mood Media already manages the audio experience in its Costa Coffee stores, providing background music.
Shemaine Jones, head of marketing, Emirates Leisure Retail commented: “We are always looking for ways to improve the customer experience. We spent six months evaluating digital menu board formats and content offline to create a formula that fully reflects our brand values and the store context. Only then did we move ahead with a pilot.”
The new digital menu boards were approved not only by Emirates Leisure Retail management locally but also by global Costa Coffee brand management in London before being piloted in a local store. Digital menu boards are introduced as each store becomes due for refurbishment, and around half are now complete. Mood Media is now in talks to extend the boards to other Costa Coffee stores in Gulf Cooperation Council (GCC) territories.
Terry Borden, MD, Mood GCC explained: “We pushed for Costa Coffee to adopt the BrightSign platform as it is so intuitive, user-friendly and stable. BrightSign came through the exceptionally thorough trial stage with flying colours. With the full rollout, BrightAuthor continues to provide a flexible and easy to use platform for managing and scheduling content playback in each store.”
The complete rollout calls for hundreds of BrightSign XD232 players. The XD232 offers an advanced video decoding engine with superior scaling technology that is capable of decoding two 1080p60 videos simultaneously. It is network-enabled and equipped with Power over Ethernet. A hardware-accelerated HTML5 rendering engine enables flawless playback of multiple modular HTML5 assets, which can be layered along with full HD video playback. The players are attached to the rear of each screen for neatness and convenience.