LED Studio and four partners – Aura Futures, Advertima, NowSignage, and BrightSign – are coming together at the Retail Technology Show 2025 in London to showcase the “next evolution” of in-store retail media networks.
Visitors to Stand B60 at the show, which is at the ExCel in London on April 2 and 3, will witness interactive demonstrations. LED Studio says they have been designed to reveal how these networks “transform traditional retail spaces into intelligent, data-driven media environments that create immersive customer experiences while unlocking new revenue streams for retailers and brands”.
LED Studio says in-store retail media networks enable brands to advertise directly to consumers at the point of purchase. The intention is that, through digital signage, interactive displays, and AI-driven content delivery, retailers can monetise audience reach.
The collaboration between these industry leaders will integrates real-time audience segmentation, activation, and measurement along with content management.
Aura Futures is a global technology integrator specialising in retail media networks. Advertima’s Audience AI technology detects audience segments and analyses behavioural patterns, enabling precise real-time content activation. LED Studio’s VIVID display and V-Posters will showcase dynamic content in real-time, tailored to resonate with detected shopper segments. NowSignage provides content management, while BrightSign’s media players power the entire system.
